LG: "Life's Good" or "Life's Green"?

LG has joined the race of consumer electronics companies vying to be the most sustainable in the world – a growing list that includes Panasonic, Samsung and Toshiba.

In partnership with non-profit Basel Action Network (BAN), LG is the first “Global e-Stewards Enterprise,” meaning they are using BAN’s e-stewards certified electronics recycling standard as a framework for how the company deals with it’s electronic waste.

The "e-Stewards Standard for Responsible Recycling and Reuse of Electronic Equipment." is an international standard developed by BAN, which is “the world’s most rigorous certification program for electronics recycling.”

Last year, LG’s recycling program saw more than 8 million pounds of home electronic products in the U.S. recycled free of charge to consumers.

According to Wayne Park, president and CEO of LG Electronics USA, recycling and energy efficiency are core to LG’s values:  “From our ambitious carbon reduction commitments, to our industry-leading efforts to bring high efficiency ENERGY STAR® qualified products to market, to our support for environmental efforts around the world, reducing environmental impact, while enhancing consumers' lives through innovation."

Additionally, LG products have recently earned the ‘CarbonFree’ certification label created by Carbonfund.org Foundation – a certification that determines the carbon footprint of consumer goods.

This will be the first time that CarbonFree-certified LCD TV, LCD monitor, refrigerator, clothes washer, LED lamp and solar panel products will be available to the public and includes LG ENERGYSTAR appliances such as the LG TV monitor, washing machine and refrigerator, which are more energy efficient than traditional appliances.

LG’s efforts in the past week signal their commitment to a sustainable and more energy efficient operation and perhaps lends some deeper meaning to the company’s marketing theme, “Life’s Good”.