The Ray is Kia's version of the next generation plug-in hybrid car and according to the company it can travel 50 miles using just its electric motor with a top speed of 109 MPH. The Ray has a range of 746 miles and its fuel economy is an unbelievable 202 miles per gallon.
Range has always been a big issue with electric cars, so the hybrid plug-in is seen as an intermediary technology that eases the idea of a fully electric car into the market. Simply explained, the electric motor hums along on its charge and a small internal combustion engine kicks in from time to time to augment power much in the same way that a hybrid like the Toyota Prius does today.
The big difference between conventional hybrid technology and the new plug-in is, well... the fact that you can plug in and recharge the batteries at any time which allows you to drive a lot longer on electricity alone.
So the Kia Ray Concept's hybrid plug-in technology is nothing new. That being said, this is by far the coolest looking plug-in hybrid I've seen yet.
Massimo Frascella, the Design Manager for Kia explains that:
"At the end of the day it is a car so it has to look dynamic even standing still! Beautifully crafted wheel flares and pronounced shoulders at the back give our model a great presence and stance and the front negative angle, inspired by F1 racing cars, along with the lower wing supports a sporty and forceful appearance"
The Kia Ray Concept is definitely raising the bar in the hyper-fuel efficient auto category.
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