The label will let consumers know if the product they are purchasing has been produced using wind power. Producers will have to go through a process to prove that they are using wind power. Though all of the details about how the labels will work, backers of the initiative hope that having the WindMade label will create more demand for wind power.
The benefits for the producers could mean charging consumers a premium for being a WindMade product. As Reuters points out, the benefits could be similar to what "organic food has over conventional produce."
"We hope that this will create a strong element of consumer pull, which will accelerate the pace of wind energy development globally," said Ditlev Engel, Vestas chief executive.
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